by Heather Hale
Social media is increasingly recognized as an acceptable component of your marketing strategy in a professional context. The American Bar Association reports that ninety six (96) percent of lawyers are using LinkedIn and thirty eight (38) percent of lawyers are using Facebook for career development and networking. Where once these sites were reserved only for sharing baby pictures and commenting on that latte you just had, now Facebook, LinkedIn, and even Twitter can be used as powerful tools to turbo charge your practice. And best of all, it can all happen amazingly close to real time with social media apps for a range of devices, including iPad of course.
One of the most important things to keep in mind when deciding which form of social media to use for each task you hope to accomplish is to know your audience. Let’s start with the platform that each of you are most likely already on Continue reading
All four published by the American Bar Association, you’ll want to add these resources to your library: Continue reading