Category: Social Media

Apps for Law Practice Management: Part Three

Screen Shot 2013-10-12 at 9.54.03 AMby Heather Hale

Managing a law practice is like balancing on a tight rope. If you place too much emphasis in one direction, you’ll be plummeting before you know it. Keeping everything in harmony, on the other hand, ensures a smoother walk. That’s why it’s so important to focus on all eight areas of practice management equally. I’ll explain how to use apps to help Continue reading

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Seriously Social: Using Social Media in Your iPractice

Heather Hale

Solo practitioner and iPad enthusiast Heather Hale, Esq.

by Heather Hale

Social media is increasingly recognized as an acceptable component of your marketing strategy in a professional context. The American Bar Association reports that ninety six (96) percent of lawyers are using LinkedIn and thirty eight (38) percent of lawyers are using Facebook for career development and networking. Where once these sites were reserved only for sharing baby pictures and commenting on that latte you just had, now Facebook, LinkedIn, and even Twitter can be used as powerful tools to turbo charge your practice. And best of all, it can all happen amazingly close to real time with social media apps for a range of devices, including iPad of course.

One of the most important things to keep in mind when deciding which form of social media to use for each task you hope to accomplish is to know your audience. Let’s start with the platform that each of you are most likely already on Continue reading

Happy App-ing: Top Three iPad Apps for your iPractice

Heather Hale

iPractitioner Heather Hale

by Heather Hale

As primary decision maker of any business, particularly a law firm, and especially a solo practice, my job is made significantly easier when someone else narrows down the choices for me. With literally hundreds of thousands of apps available in iTunes these days it can be a daunting task for even the most tech-savvy among us to decide what’s useful and what’s not. Certainly there is some degree of trial and error (pun intended) to the process, and unfortunately for me, as a one-woman-show I rarely have the luxury of someone else narrowing it down. The good news for you is that you have me. Continue reading